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R-ing: 5 Ideas that you can start implementing right away

R-ing or reing [sale again] in Hebrew, it is known as one of the most powerful advertising strategies in digital Eng. R to- allow distribution / breakdown and presenting public interest groups ads targeted visitors to your site .. R to- advantages are clear: advertising for those who were already store digital invigorates your visitors to become buyers constant, promoting shopping and then your ROI such advertising and leave a good memory to store your Web surfers in mind.

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From a technical standpoint, all you have to do to make this magic happen is to promote your website is a snippet of code (or a tracking pixel). When you reach a new visitor on your site, planted a tracking pixel cookie on the user’s browser – and when the same visitor will visit a site that allows posting of advertisements and will display your ad as simple, how effective!. The two most important platforms that enable the use of a tracking pixel today are Google AdWords (Google’s advertising system) and Facebook. So how do you get the most out of this tool ing? Let’s look at five different R to- use that ought to put them in place even today:

Advertisement between Channels – developing a brand of elite situiaza somewhere in the top of the aspirations of all managers Eng. Consumers like to buy brands they recognize enterprises that have been exposed more than once during their daily surfing. Ing the concept of multi-channel enables a business to shorten the time nesesar to become “recognizable” by displaying its ads on various platforms for users who have already visited the site. Imagine the following scenario: A user who is looking for a “bag RED” on Google clicks on an ad that appears in response to a query, and reach an online store selling bags known as red. If the owner of the online shop has pixels R-ing site or Internet user and will be revealed later, the ads on the site and on Facebook Your, and then also banners on various sites on the Web.

Use the power of Google Analytics – Google Analytics is a tool mandatory for owners of websites who want to understand models / methods of browsing and buying in online stores they own. Among other capabilities, Google Analytics allows for an activity R-ing smart by creating lists of users based on analyzing various parameters of behavior of users entering the site, for example: how long remained on the site, number of pages viewed, targets and others. These lists Google Analitks generated through Google AdWords can be used to distribute advertising segmentation.

R-dynamic marketing – online stores that have hundreds and thousands of products will be difficult, if not impossible, to produce graphic descriptions and proper notification for each product. Therefore, Google and Facebook have launched tools that allow advertising campaigns marketing of R-type dynamic – it automatically generates ads based on your browsing history on the user’s site. For example, – who enters the store for bags and looking at a bag red model 123 receives a message for this model it on Facebook and / or Google – not generic ads that advertise the variety of types of bags on the site. The high level of customization of these ads makes them most effective tool for sale because the emotional involvement high Internet user interested in specific product will make a few exposures to such relevant ads to increase your chances of buying.

R-marketing ads on Google search results pages – Google AdWords enables advertisers to serve ads to users who visited the site in the past – when searching Google. Viewing ad is triggered by the keywords you are in search phrases on the list of advertising purchased.

Given that the target audience is composed of seafarers who sought the brand in the past, the advertiser could give high goals “relevant keyword” for segmenting the target audience, or even expand the list of key phrases they buy for same audience.

Google said recently that their tests show that R-search results because marketing is one of the most effective channels for enterprises in terms of cost per acquisition.

 

R-marketing on YouTube – YouTube Ads are configured managed through Google AdWords. This means they can be built and shown ads on AdWords advertising audiences and / or Analitics. Speaking in a rough approximation, can be posted on YouTube two types of ads: banners and videos. A rule “of thumb” claims that video ads are appropriate for the purposes of buying and banners are effective in bringing traffic to a website visitors. Depending on the changing marketing needs of enterprises are experimenting recommend two types of advertising and to check the effectiveness of each.

Other posts that may interest you will:

  • Quitting product descriptions on your website? You lose big time
  • 5 common mistakes in advertising on social networks

• Internet users in 2016 raised the bar with its requirements – Is your e-commerce store ready for this challenge?

| 17/01/2017

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