3 Tips that will transform an occasional buyer into a loyal customer

A new buyer found your store today .. He was caught in the shop window, checked the goods and shopped. It’s great, but how you attract to return back and buy again?

Retail traders around the world feel the pressure in this field reached the peak of all time and simultaneously decrease and profit margins and falling. Fight for sales growth tapers continuously and many seek solutions.

It is clear that in order to reach more buyers will intensify marketing efforts or opening other outlets. Attracting a wider audience seems to be the strategy that is required – until you realize that actually attracting new customers is more expensive than selling and existing customers, and therefore it is extremely important a- you build a loyal customer base. How to do this? We have three tips that can help you reach this goal.

Gather information about the shoppers

Goods and service excellence can leave an impression exceptionally polite to someone who buys from you for the first time, but what happens when they leave the store? The investment of precious time and energy to help the client – without knowing whether this investment will be returned over a long period.

The first step to create a long and profitable relationship duration is to obtain the details of the client. The name is not enough. We must and e-mail to the buyer and, if possible, also the phone number – and, of course, to give their consent for future contact.

How to get this information? By offering incentives such as discounts on birthdays or early campaigns by announcing “end of season”.

Advice: It is important to clearly show buyers that they will not be bombarded with information – SMS on your mobile phone or e-mails, and should train your salespeople to request this information in an efficient and pleasant. You also need to make sure your staff understand that this collection of information is an essential part of any sales process and try to obtain information from each buyer. Contact data storage and recovered them when necessary are simple actions, if your business are installed CAN [n t: house automatic teller] smart with the ability to manage a club customers.

Make an offer you can not refuse

We may not want (or can not) compete when it comes to prices, but you can reward loyal customers without reaching rock bottom.

Customer clubs can generate serious profits. Sending gifts / discounts on birthdays or anniversaries, sending emails with coupons offering a 5% or 10% on any purchase over a certain amount or campaigns 1 + 1 – all produce a movement of resale in the store. CAN, which allows smart management and smart creating and managing a club of potential customers you can reach creative solutions in the production of incentives to attract clients who are returning endless.

TIP: When you analyze various hypotheses is important to look at the calendar and to FACIT a long-term plan that takes into account different occasions – from holidays and events such as back to school, sales campaigns that have become part of our lives daily, as well as Black Friday and Cyber ​​Munday, or Israel “SHOPPINGS ISLAND”. In addition, it is recommended to avoid ‘hitting’ the same audience with the same ads. Try to send personalized emails to different customer groups composed based on their previous purchases.

Keeping in touch via social networks

Social networks are a wonderful means to promote sales, to attract attention to the merchandise us to let the people know about the events that happen in your store and more. Facebook, Instagram and other networks give an open channel to your customers, new and / or loyal even when they are physically far from the store itself. Moreover, if you manage to make her clients to share posts with their friends shop’s business Dvs.- have won twice. The relationship between Dvs.şi strengthens existing customers and also give exposure Dvs.la and potential new buyers.

Tip: Does your business accounts on social networks? Tell the world that. Displays and shop around listings encourages customers to seek you on social networks and add these addresses / accounts receipts, invoices, business cards and of course visit the store on the store’s website.

However, not a few of retail shopping neglects way to build clubs loyalty for clients or working “on automatic mode”, investing mostly time to recruit new customers – and ultimately must face a fall in profits and an increase in marketing expenses. Creating loyalty programs is not necessarily expensive or very difficult, but it requires thought, planning and data analysis. Benefits – you will see at the end of each month.

This post is based on the original text published HERE